Canon/Canon Sure Shot Joy (Prima 4 / Autoboy Lite 2)
Canon Sure Shot Joy (Prima 4 / Autoboy Lite 2)

Canon Sure Shot Joy (Prima 4 / Autoboy Lite 2)

Canon · Japan · 1988 · 135 film

The Canon Sure Shot Joy (also marketed as Prima 4 and Autoboy Lite 2) is a compact 35mm autofocus point-and-shoot camera introduced in 1988. Representing Canon's extensive line of consumer snapshot cameras of the era, it offers fully automatic operation designed for simplicity and ease of use. Equipped with a fixed focal-length lens and a built-in flash, its primary function was to deliver hassle-free snapshots for casual photographers, emphasizing portability and point-and-shoot convenience over advanced features or exceptional build quality. Its design is characterized by functional plastic construction typical of entry-level cameras from this period, targeting the mass market for everyday photography needs.

Specifications

Film Format135

Pricing

Market Value
~$5

Editorial Ratings

Build Quality
3.0
Value
4.0
Collectibility
1.5
Historical Significance
1.0

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