Riken Ricoh 35 New Deluxe

The Ricoh 35 New Deluxe is a 35mm viewfinder camera introduced by Riken in 1956, representing the company's post-war entry into the burgeoning market for affordable, compact cameras aimed at amateur photographers. Designed as a straightforward tool for capturing snapshots, it features a basic but functional layout typical of Japanese consumer models of the era, including a coupled rangefinder for focusing and a shutter speed selector alongside aperture control. Constructed primarily from die-cast metal and available in black or chrome finishes, it embodies the utilitarian approach of its time, offering reliable performance without the advanced features or premium materials found by competitors like Canon or Nikon.